November 6, 2007
Superchick Goes Green with NBC Universal
Superchick’s hit song “Hero” is currently featured in a new public service announcement (PSA) by NBC Universal. The “Green Is Universal” PSA announces the company’s more than 150 hours of environmentally themed content that will encompass all of NBC Universal’s divisions across multiple platforms from November 4-10, including NBC, MSNBC, Bravo and CNBC among others.
In addition to appearing on the NBC Universal television platforms, Universal Pictures will run the “Green Is Universal” PSA as post-roll on its online trailers during the programming week and as ads in theater lobbies.
The “Green Is Universal” PSA pairs major entertainment figures with Superchick’s song including Alec Baldwin (30 Rock), John Krasinski (The Office), Robert Redford (The Sundance Channel), Meredith Vieira (Today), Howie Mandel (Deal Or No Deal) and Tim Gunn (Bravo).
The PSA can be viewed online at www.inpop.com. The “Green Is Universal” website is at www.GreenIsUniversal.com. - Courtesy of Saavy Media.
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