The Brody File has learned that in the next two weeks Barack Obama's campaign will unveil a major new program to attract younger Evangelicals and Catholics to their campaign.
It's called the "Joshua Generation Project." The name is based on the biblical story of how Joshua's generation led the Israelites into the Promised Land.
A source close to the Obama campaign tells The Brody File the following:
"The Joshua Generation project will be the Obama campaign's outreach to young people of faith. There's unprecedented energy and excitement for Obama among young evangelicals and Catholics. The Joshua Generation project will tap into that excitement and provide young people of faith opportunities to stand up for their values and move the campaign forward."
The official rollout won't be for another two weeks or so, but The Brody File has been told the activities will include house parties, blogging, concerts and more.
You can see the logo on this page above.
Obama spoke about the "Joshua Generation" in a speech he gave in Selma, Alabama in March of 2007. Read part of that speech below. It will give you an good idea of where the Obama campaign is heading with this effort:
Obama: "I'm here because somebody marched. I'm here because you all sacrificed for me. I stand on the shoulders of giants. I thank the Moses generation; but we've got to remember, now, that Joshua still had a job to do. As great as Moses was, despite all that he did, leading a people out of bondage, he didn't cross over the river to see the Promised Land. God told him your job is done. You'll see it. You'll be at the mountain top and you can see what I've promised. What I've promised to Abraham and Isaac and Jacob. You will see that I've fulfilled that promise but you won't go there. We're going to leave it to the Joshua generation to make sure it happens. There are still battles that need to be fought; some rivers that need to be crossed. Like Moses, the task was passed on to those who might not have been as deserving, might not have been as courageous, find themselves in front of the risks that their parents and grandparents and great grandparents had taken. That doesn't mean that they don't still have a burden to shoulder, that they don't have some responsibilities. The previous generation, the Moses generation, pointed the way. They took us 90% of the way there. We still got that 10% in order to cross over to the other side. So the question, I guess, that I have today is what's called of us in this Joshua generation? What do we do in order to fulfill that legacy; to fulfill the obligations and the debt that we owe to those who allowed us to be here today?"
The whole speech is here.
The Brody File said awhile back that the Obama campaign would be making a concerted effort to attract Evangelicals and Catholics to their campaign.
Yes, the Obama campaign understands that the issue of abortion is a problem for some voters of faith. They respect that and understand if some just simply can't come on board because of that. However, they look at this project as a way of broadening the values discussion. Poverty, Darfur, Climate Change and yes, even the war are issues younger Evangelicals may be able to see eye to eye on with the Obama campaign.
Whatever you think of the "Joshua Generation Project," you have to give the campaign their due because they are making concerted efforts to NOT ignore faith voters. In my reporting, I can tell you this is not a contrived effort.
The folks behind this believe in not only the mission of winning over faith voters to Obama but the larger mission of not ignoring faith voters when it comes to politics.