The day after Thanksgiving is known to retailers and shoppers alike as Black Friday.

It's the kick-off to the holiday shopping season and economists will be looking closely at sales numbers for signs of economic recovery.

Last year marked the worst holiday season in decades.

Retailers are hoping to turn that number around this year and are offering deep discounts to lure shoppers to spend more.

Industry experts expect a strong turnout for Black Friday, forecasting a 1 to 2 percent sales increase from last year.