Company Adds GPS Devices to Brazil Detergent

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A company is using GPS technology to track their consumers from the supermarket to their front doors in Brazil.

Starting next week, Unilever will add a tracking device to 50 of its two-pound boxes of Omo laundry detergent for promotional purposes.

Ad Age.com reported consumers who purchase the brand will be surprised at home with prizes and other company-sponsored events. It's all a part of Omo's larger marketing campaign called "Try Something New."

Just the technology aspect of the detergent's promotion has been estimated to cost $1 million.

Omo accounts for half of the detergent sales in Brazil and is in nearly 80 percent of the South American country's homes.

The announcement by Unilever comes just weeks after Walmart announced it will start using electronic "smart tags" on certain items here in the U.S.

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