Driving a vehicle that does not use gasoline to help the environment isn't going to be cheap - at least at first.
On Tuesday, General Motors announced the price of its Chevrolet Volt will have a base model sticker price of $41,000.
Although that figure may seem steep, Chevy Volt Marketing Director Tony DiSalle said the price includes several standard options that will make it worthwhile.
"The MSRP net of the federal tax credit is 33,500 and there is a tremendous amount of value in the car," DiSalle said. "Standard screen base navigation, Bose premium audio, five years of Onstar directions and connections, plus the fundamental element of the vehicle which is an extended range capability which takes you from the 40 miles of battery power up to an additional 300 miles."
In addition, The Los Angeles Times reported the company will offer a lease program with a monthly payment of at least $350 for 36 months plus $2,500 due at lease signing.
According to the Wall Street Journal, GM officials hope the car will help them cultivate an environmentally friendly image. They also hope the Volt will position GM to compete should gas prices rise soon.
"The Chevrolet Volt will be the best vehicle in its class . . . because it's in a class by itself," said Joel Ewanick, vice president of U.S. marketing for GM. "No other automaker offers an electrically driven vehicle that can be your everyday driver, to take you wherever, whenever."
The car is expected to go on sale later this year.