For shoppers weary of having to try on numerous clothes just to find the right outfit, two department stores have introduced a new process that may make the shopping experience more enjoyable.
Macy's and J.C. Penney's have introduced new gadget called Magic Mirror that would give customers the option to bypass the dressing room.
The new technology allows the customer to take a photo of themself, then scroll through the store items available and select an outfit to place on their image. Shoppers can even get input from their friends in real time.
“I think the customer now is expecting to have option when the walk into a store, multi-level options of purchasing,” said Joe Cardamone, who has worked for J.C. Penney for 36 years. “This really brings that platform into the store.”
Retailers hope the new high tech method of shopping will lead more people to shop in person rather than online. It's estimated that the new technology could be in most dressing rooms by 2015.