Retailers are reporting a record 2011 holiday season, and according to the National Retail Federation the rise in sales isn't over yet.
The group reports that less than half of all Americans have finished their holiday shopping.
With six days left to go until Christmas, the NRF predicts this holiday season will top last year's by almost 4 percent.
Retailers are doing their best to draw those last-minute shoppers in.
Across the country stores are discounting merchandise anywhere from 20 to 70 percent off.
"We're seeing stores do what they did on Black Friday: for a limited time, mark down the goods in the stores to drive traffic and move product," explained Dana Telsey, a retail analyst at Telsey Advisory Group
With so many discounts this year, shoppers say procrastinating may have paid off.
"Yes, I am finding some good deals!" exclaimed one shopper exclaimed.
"Everywhere has sales," another consumer said. "It's pretty cool."
In Indianapolis, shoppers got a better surprise than deep discounts. A stranger payed off debts at a Kmart layaway counter.
"She said, 'Don't pay that. I'm going to pay it for you," Kmart customer Angie Torres recalled. "I said, 'What can we do for you?' She said 'The only thing that you can do for me is to give back.'"