President Barack Obama picked the self-proclaimed "happiest place on earth" to announce his plans to boost tourism in the United States.
Speaking from Main Street of the Walt Disney World resort near Orlando, Fla., the president said speeding up the visa process will increase tourism.
"America is open for business," Obama declared in his talk in front of the sun-splashed Cinderella Castle in the heart of Disney World. "We want to welcome you."
"We've got the best product to sell. I mean, look at where we are. We've got the most entertaining destinations in the world. This is the land of extraordinary natural wonders," he added.
Obama issued an executive order Thursday boosting U.S. tourist visa processing in China and Brazil.
The order also expands the Visa Wavier Program that allows participating nationals to travel to the U.S. for stays of 90 days or less without a visa and establishes an interagency task force to develop recommendations to promote national parks and other sites.
The White House claims it will increase tourism to the U.S. and will also create jobs.
"The more folks who visit America, the more Americans we get back to work. It's that simple," Obama said.
The president's trip to the Sunshine State is also an attempt to steal the spot light away from its upcoming Republican primary.
Political pundits believe Florida will be a key battle ground state during the general election.
After his visit to Florida, Obama was to fly to New York City for four high-profile campaign fundraisers, including an event at the famed Apollo Theater featuring performances by Al Green and India.Arie.