Dannon Facing Lawsuit for Activia Challenge

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Millions of Americans who buy yogurt looking for a healthy boost may not be getting what they paid for. In fact, one yogurt maker is facing a multi-million dollar lawsuit for false advertising.

Recent commercials for two speciality yogurts made by Dannon make claims that they can improve your health.

Activia is supposed to regulate your digestive system and the other DanActive reportedly helps the immune system.

All because they have special bacterial ingredients called probiotics.

But a dissatisfied consumer has filed a lawsuit saying they don't work.

"It didn't do anything for me," Trish Wiener said.

Wiener was having some stomach problems so she decided to try Activia for two weeks in 2006.

"It was the catchwords that led me to buy the product," she said.

Clinically proven to help naturally regulate your digestive system in two weeks.

"I saw the ad on TV and I went to the market specifically to buy it and there was absolutely no change whatsoever in my digestive system," Wiener said.

Attorney Tim Blood says he's filed the lawsuit against Dannon on behalf of Weiner and the thousand of other Dannon consumers.

"Well we have a whole bunch of studies we've looked at -- and these studies simply don't support Dannon's claims," Blood said

But Dannon says it stands by the claims of their products and the clinical studies that support them.

But the specialty yogurts do sell at a premium price.

They cost about 30 percent more because of the special probiotic ingredients.

The attorney on the case believes its all about the multi-million dollar sales.

"They're just selling snake oil because they can make a lot of money doing it," Blood said.

Consumers are starting to agree.

"If you can't trust Dannon, who can you trust?"

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CBN News
Heather Sells

Heather Sells

CBN News Reporter

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