The gooey substance looks like high fructose corn syrup and has gotten such a bad name that it makers want to change it.
The manufacturers who brought you the sweetener that's in everything from soda to pasta sauce -- even bread -- want to change the name from high fructose corn syrup to corn sugar.
The Corn Refiners Association petitioned the U.S. Food and Drug Administration to get the new name 'corn sugar' approved to be placed on food labels. If approved, the new name will not appear on food packages for a couple of years. However, it will still be the same sweetener.
Audrae Erickson, president of the association, told ABC News "the term 'corn sugar' succinctly and accurately describes what this natural ingredient is and where it comes from -- corn."
Sales of high fructose corn syrup have plummeted across the country because of concerns about obesity and other health problems.
Nutritionists and food industry critics have said they don't object to the proposed new name. Instead, they want to focus on the ongoing problem of overconsumption of sweetened foods. They just want Americans to consume fewer sugars of any type.