Experts have been warning for months that health insurance premiums could be going up, thanks to Obamacare.
Blue Cross Blue Shield in North Carolina is taking a hands-on approach to educate the public about the coming impact of the healthcare reform law set to kick in this fall.
"There's no dumb questions when it comes to healthcare reform," Ashlee Smart, with Blue Cross, encouraged the public. "We're there for you and we want to help you understand how it impacts you because it does impact everybody differently."
The insurance giant is taking their education campaign across the state. They are setting-up five offices throughout North Carolina to handle the mad rush the company expects in October, when the Affordable Care Act goes into effect.
A short video is part of the education process. It teaches viewers about things they may not know about Obamacare - namely the hit their wallets could take.
An excerpt from the YouTube video explains, "Due to the impact of the ACA, about half of our customers could see their premium increase by 50 percent or more before federal subsidies."
Supporters of the ACA say the video is old-fashioned fear-mongering.
"They want to say, 'Don't blame us and don't impose new taxes on us,' but on the other hand they do want people to enroll in their plan," policy analyst Adam Linker said of Blue Cross Blue Shield's efforts.
Linker said the video goes further in its speculation that younger, healthier Americans would "more likely" pay the tax because it's cheaper and the cost of pre-existing conditions will be passed on to other consumers.
He said in reality they simply want to see the law changed. Insurance companies must give $100 billion in new taxes over the next 10 years to help fund Obamacare.
Smart sees it differently.
"We just want to be transparent, it's complicated and we want to help consumers understand what's in the law and how it impacts them and their unique situation," she said.
Meanwhile, North Carolina leaders turned down $70 million in federal funding to help educate its residents on the new healthcare law.
The Obama administration has also missed as many as one-third of the deadlines required in the law, and they've just delayed caps on out-of-pocket insurance costs until 2015.