JERUSALEM, Israel -- Less than a week ago, President Barack Obama endeared himself to the Israeli public with his speech at the U.N. General Assembly.
Within days, his standing among Israelis soared from single digits to a 54 percent approval rating - just for speaking out against the Palestinian Authority's bid for unilateral statehood, peppered with some supportive remarks about Israel.
Obama's past treatment of Israeli Prime Minister Benjamin Netanyahu and the Jewish state during the first half of his term were forgotten as quickly as a flash of lightning.
Netanyahu lauded Obama's stance and expressed willingness to work with the Quartet's (U.S. E.U., U.N. and Russia) one-year timetable for a negotiated resolution to the conflict. It appeared, however fleetingly, that the Palestinian's strategy had lost its punch.
But nothing changed -- not really -- and many here in Israel were not surprised.
Tuesday's announcement of 1,100 housing units (apartments) in a Jerusalem neighborhood outside the so-called "green line" brought the same-old vitriolic condemnation from world leaders.
It's no wonder Palestinian Arabs feel emboldened. They've mastered the age-old technique of repeating a lie until it's accepted.
With unfettered cooperation from the world's leading news agencies, spreading the propaganda is not a problem. After all, a headline is a headline and none juicier than one condemning the Jewish state.
Tuesday's headlines were no exception: "Israel Approves Homes for East Jerusalem."
Precious few explained that Gilo is a Jewish neighborhood with more than 40,000 residents, which has flourished since the capital came back under Israeli sovereignty following the 1967 Six Day War.
Responses by the E.U.'s Baroness Catherine Ashton and Secretary of State Hillary Clinton were predictable.
Ashton urged Israel to "reverse" its decision. Clinton called it "counter-productive."
British Foreign Secretary William Hague referred to Gilo as a "settlement." You have to ask yourself, has Hague ever visited the neighborhood?
It is so not newsworthy here in Israel as to be almost hum drum.
"We plan in Jerusalem. We live in Jerusalem, period," Netanyahu told The Jerusalem Post.
"[It's] the same way Israeli governments have been doing for 44 years," he said, "since the end of the 1967 war."