JERUSALEM, Israel -- Israeli Prime Minister Benjamin Netanyahu is taking time out of his busy schedule to star in a major television production by travel journalist and producer Peter Greenberg, the Prime Minister's Office said on Friday.
Greenberg, who's produced many international travel shows for PBS and the Travel Channel, is returning to Israel next week to finish shooting the segment he began last year.
According to the PMO's office, Greenberg and his 35-member crew expect to wind up filming here sometime next month.
Last year, Netanyahu said the goal of the project is to draw more visitors by showing "the other Israel" so people can see "this is a fun country."
"I am calling this project B'shvil Yisrael in order to raise up tourism even higher and to change the image," he said on the first day of filming at Rosh Hanikra last year.
"We are at Rosh Hanikra. We will be at Masada, the Dead Sea, the Technion, Jerusalem and Tel Aviv in order to show the true Israel, the other Israel that is not seen," he continued.
"Peter Greenberg has boosted tourism in Mexico, New Zealand and Jordan and this is the goal -- to raise up tourism for Israel as well, for people to see that this is a fun country," Netanyahu said.
Israel hosted 3,520,000 visitors in 2012, bringing an estimated $36 billion in revenue to the tourism sector. The goal is to draw another 200,000 visitors this year, which would add about $1 billion.
Tourism Minister MK Uzi Landau said he hopes visitors experience Israel's beauty and are inspired by its rich history.
"We welcome Mr. Greenberg's return to Israel and remember, first and foremost, that he is a tourist," Landau said. "We will continue to work to increase the number of tourists who come to Israel every year to experience its beauty, become acquainted with its rich history and to be inspired by it."