All this week, McCain and Barack Obama have been driving home the same message: America needs to overhaul its energy policy. And in the past several days, they've been just as busy criticizing each other's plans.
"Senator Obama has said that expanding our nuclear power plants quote doesn't make sense for America unquote. He also says no to nuclear storage and no to reprocessing. I could not disagree more," McCain said.
But Obama has said nuclear energy should be explored - but with safety in mind.
Touring a nuclear power plant outside Detroit, McCain says nuclear power is already safe.
He proposes building 45 more nuclear plants by 2030 as a way to reduce American dependence on foreign oil.
However, Obama is blaming McCain in part for the hard economic times, saying his Republican rival is more concerned about helping big oil than families.
This week, the presumptive Democratic nominee boldly proclaimed that for the sake of the economy, security and future of the planet "we must end the age of oil."
"So if I am President, I will immediately direct the full resources of the federal government and the full energy of the private sector to a single, overarching goal. In 10 years, we will eliminate the need for oil from the entire Middle East and Venezuela," Obama said.
Obama also supports taxing oil companies on windfall profits and putting that money toward a thousand dollar energy rebate for families to help offset the high cost of gas - something McCain is against.
McCain, instead, favors off shore drilling in the outer continental shelf - which until last week obama opposed.
Now the ad wars have added another twist.
After the McCain campaign injected Paris Hilton and Britney Spears into presidential politics, Hilton responded with an ad of her own, mocking McCain and proposing her own energy platform.
"Hey, America, I'm Paris and I'm a celebrity too," Hilton said in the ad. "We can do limited off shore drilling with strict environmental oversight, while giving tax incentives to get Detroit to make hybrid and electric cars."
The McCain campaign quickly responded saying "perhaps the reality is that Paris has a more substantive energy plan than Barack Obama."
And who knows who else may throw in their two cents before this election is all over.