WASHINGTON - Presidential hopefuly Barack Obama will air a 30-minute commercial during prime time on Oct. 29. That is six days before Election Day.
According to Obama's campaign, the time has been secured at 8 p.m. on CBS and NBC. CBS is apparently trying to make way for the ad by airing an episode of "The New Adventures of Old Christine" at a later time.
Dramatic Ad Spending
Buying the ad time will cost Obama millions of dollars. The Presidential hopeful has been spent far more on ads than his rival John McCain and the Republican National Committee.
On Monday, Obama spent $3.3 million in a single day of TV advertising. According to The Associated Press, if he continues that trend, he will spend more than $90 million on ads through Election Day. That is more than all the money Republican rival John McCain has to spend on his entire fall campaign.
McCain's ad spending Monday totaled about $900,000 and the Republican National Committee added about $700,000.
According to a study by the Wisconsin Advertising Project at the University of Wisconsin-Madison Obama's ads have been more positive lately. Last week, only 34 percent of his ads attacked McCain directly while virtually all of McCain's ads attacked Obama,
One of Obama's most recent ads comes as McCain makes attacks Obama's connections to 1960s radical Bill Ayers.Vice Presidential hopeful Sarah Plain, has said that Obama "is not a man who sees America like you and I see America."
In Obama's ad, he recalls spending time with his grandfather as a child, sitting on his shoulders, waving an American flag as they watched astronauts return from a splashdown. "And my grandfather would say, 'Boy, Americans, we can do anything when we put our minds to it," the ad says.
Meanwhile, the Republican National Committee will start running a TV ad in Indiana and Wisconsin closely looking at Obama's political upbringing, Ayers and others. "The Chicago Way. Shady politics. That's Barack Obama's training," the ad says.
Red, Blue and Purple
The poor economy and a saturation of ads has allowed Obama increase his margins over McCain in Democratic-leaning battlegrounds such as Pennsylvania and Michigan. He has changed the game in Republican-leaning states such as Colorado and New Mexico toward. And he has created contests in traditional red states as Indiana, Virginia and North Carolina.
McCain recently pulled his campaign out of Michigan and stopped advertising in the state.
"Money doesn't always mean victory, but it means that you have more options to cover more of the battlefield," Republican strategist Terry Holt said. "We're going to have to win with less."
Obama is outspending McCain in practically every one of the 14 states the two camps are contesting. One exception is Iowa, where McCain spent more than Obama even though Obama is comfortably ahead in the polls.
Obama is the first major party candidate to decline public financing in the general electio. As a result, he can spend as much as he raises. McCain, can only spend the $84 million in public funds he accepted to cover all his costs in September and October.
The RNC is helping too, but McCain and the RNC are still behind Obama in ad spending. Last week that figure was more than $6 million.
Source: The Associated Press