WASHINGTON - You could call it "The Palin Effect." Sarah Palin has energized the Republican ticket and women voters from across the political spectrum.
Now Barack Obama and the Democrats are trying to figure out how to fight back. So far, that hasn't been easy.
Click the player to watch a CBN News interview with Princella Smith of American Solutions.
A little behind in poll numbers, the Obama campaign is looking to reclaim some of the energy it has lost to the new-found enthusiasm surrounding John McCain and his running mate.
On campaign stops avid fans chant Palin's name.
"I like her very much. She's got a lot of chutzpah," said one Palin supporter.
The presence of Palin, McCain's vice presidential pick, is gaining widespread attention.
"John McCain and I are ready and with your help we're going to win," Palin declared.
National polls had McCain and Barack Obama in an even race, but now the GOP ticket has edged ahead of the Democrats, with a wave of support from conservative women who relate to Palin as a working mother of five.
Many analysts believe those votes from women could help McCain in key states this fall.
McCain, who's extended his tour with his running mate, has scored big with Palin who helps him underscore his credentials as a maverick.
"My opponent has never gone against anyone in his own party. We have," McCain said.
Palin added, "We reformed the abuses of earmarks in our state."
The Lipstick Controversy
The Obama campaign knows it has a problem on its hands.
To counter, the Illinois senator has sharpened his attacks against not only McCain, but Palin, hammering away that his own message of change is authentic and insisting the Republican ticket will offer little to no change from the current administration.
"You can put lipstick on a pig," Obama said, as the crowd rose and applauded, "but it's still a pig."
The 'pig' illustration is an old political expression that McCain himself has used in the past. But now it's drawing fire because some think Obama was referring to Palin, after her famous remark in her speech last week at the Republican convention referring to herself as a pitbull with lipstick.
But Obama's campaign insists he was not talking about Palin.
Political analysts say the Democratic move to go after Palin poses a risky balance between taking shots at the opponent and alienating independents and undecided voters for appearing too partisan.