The White House is going on the offensive against conservative radio host Rush Limbaugh, ever since he said he wants President Barack Obama to fail.
The Obama Administration is calling Limbaugh the leader of the Republican party, while Republicans are trying to distance themselves without abandoning their base.
The move is seen by some as a strategic effort to put the GOP in a box.
"The White House's political play has been effective … so far," David Brody said on The Brody File. "The whole Rush Limbaugh 'hope he fails' comments have put Republican leaders in a tough spot. Defend Rush and look like your taking your cues from a popular radio talk show host or distance yourself at your own peril? Kudos for classic political maneuvering."
Click play for more insight from CBN News White House Correspondent David Brody.
But Limbaugh is taking the attacks in stride, saying more people will be exposed to an Obama "antidote."
"The administration is enabling me," he wrote in an e-mail to Politico. "They are expanding my profile, expanding my audience and expanding my influence.
"An ever larger number of people are now being exposed to the antidote to Obamaism: conservatism, as articulated by me," Rush continued. "An ever larger number of people are now exposed to substantive warnings, analysis and criticism of Obama's policies and intentions, a 'story' I own because the (mainstream media) is largely the Obama Press Office."
The strategy took shape after an October poll revealed Limbaugh to be unpopular with many Americans, especially young voters. Now that Democrats can no longer bash former President Bush or Vice President Dick Cheney, Limbaugh was the easy target.
Now the conservative radio host is challenging Obama to come on his show for a debate.
"I have an idea. If these guys are so impressed with themselves, and if they're so sure of their correctness, why doesn't President Obama come on my show. We will have a one-on-one debate of ideas and policies," he said.
The White House has not responded to his challenge.
Source: Politico, CBN News