For Republicans, New Hampshire's most coveted endorsement comes from the Manchester Union Leader, the most powerful newspaper in the Granite State.
Former House Speaker Newt Gingrich won that endorsement over the weekend, which will likely be campaign booster. It also took some by surprise.
"I mean, a month ago for Newt Gingrich to have been in the running the Manchester Union Leader endorsement would have been unthinkable," fellow GOP candidate Jon Huntsman told Fox News Sunday. "I think it reflects more than anything else the fluidity, the unpredictability of the race right now."
Gingrich has surged into the lead over Mitt Romney in nearly all of the national polls. His popularity is largely credited to his strong performances in almost a dozen GOP debates where Gingrich attacked the media, not the other candidates.
Click play to watch John Waage's report followed by analysis from Daily Caller columnist Matt Lewis.
"This is the richest country in the history of the world because corporations succeed in creating both profits and jobs, and it's sad that the news media doesn't report accurately how the economy works," he said during one debate.
Gingrich spent part of Thanksgiving weekend signing books in Florida.
As he works to keep a lead over Romney and rise to the top, Gingrich could run into trouble on the issue of illegal immigration.
To many conservatives, his stance sounds a lot like amnesty.
"It's gonna be very, very hard to get the American people to agree that we're going to tear up those families and expel them," Gingrich said.
In recent campaigns, the Union Leader hasn't chosen New Hampshire winners very often. But it's a timely boost for Gingrich with the state's primary just six weeks away.