The presidential candidates are continuing to battle for votes and according to a recent poll, they're also battling for public approval, both coming in with dismal ratings.
A new ABC/Washington Post poll shows that two-thirds of voters feel the country is going in the wrong direction under President Obama.
But only 40 percent of Americans see his challenger, GOP presumptive nominee Mitt Romney, favorably.
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Candidate Target Key States
The two rivals are seeking an edge in critical states. In Iowa, Romney slammed the president for mismanaging the economy.
"(The) president's policies have failed the American people," Romney charged.
He's also shining the spotlight on welfare, releasing a new ad that claims Obama plans to give taxpayer dollars to anyone, even those not trying to find work.
"It is wrong to make any change that would make America more of a nation of government dependency," Romney said. "We must restore, and I will restore, work into welfare."
Obama Touts Health Law
Obama, meanwhile, began a two-day campaign swing in Colorado. He's making a strong push at working-class women voters, touting his new health care law.
"When it comes to a woman's right to make her own health care choices, they want to take us back to the policies more suited to the 1950s than the 21st century," Obama told supporters.
"Colorado, you've got to make sure it does not happen," he said. "The decisions that affect a woman's health, they're not up to politicians. They're not up to insurance companies."
But in his pursuit of women voters, Obama is alienating the religious demographic.
Religious rights groups say the president's health care mandate violates religious freedom by forcing them to provide birth control for employees. They're fighting that mandate in court.
Both candidates will continue to focus on swing states throughout the next week.
Romney is doing a bus tour in Virginia, North Carolina, Florida, and Ohio. Obama will travel to Iowa for a three-day bus tour.