For months, the 2012 Republican presidential candidates have focused their attention largely on Iowa -- the lead off caucus state.
But after Tuesday's results, the GOP contenders will switch their attention elsewhere in an attempt to capture voters while they have the chance.
Some analysts say women, especially conservative women, could have a large impact on who will lead the country for the next four years.
For more on this, CBN News spoke with Penny Nance, president of Concerned Women for America.
Click play for her comments on why candidates should focus on issues important to conservative women, as well as her analysis of Michele Bachmann's progress this campaign season.