Florida's primary is just around the corner, and one group that will be key for the presidential candidates to win over is the Latino community.

More than one-fifth of the Sunshine State's population is Hispanic, so they will be targeted by all of the Republican candidates political campaigns in the coming weeks.

This week, CBN News spoke with Latino church leaders in Orlando who are aggressively encouraging Hispanic evangelicals to get out and vote in the state's Jan. 31 primary.

They are concerned because Latinos traditionally don't vote as much as other key demographic groups.

"Latinos have been a little bit disenchanted," Rev. Gabriel Salguero, president of the National Latino Evangelical Coalition, told CBN News. 

"But I think our responsibility as the National Latino Evangelical Coalition is so say you have a real opportunity here to make the moral framework for the national agenda," he said.

"So don't disenfranchise yourself but rather speak up -- not just register to vote but vote in great numbers," he continued. "Then our voice will be heard on issues that are important to us."  

This week, one Orlando mega-church held a rally aimed at both area pastors and lay people, telling them why the vote is so important. 

Church leaders in Florida think the top issues for Latino evangelical voters there will be immigration reform and the economy.  

CBN News will have more on the church and politics in Florida in the coming weeks.  Watch for stories on the CBN News Channel and CBNNews.com.