Facebook and Twitter were buzzing with comments on Monday night's face-off between President Obama and GOP challenger Mitt Romney.
A new study from the Pew Research Center found nearly 40 percent of American adults use social media sites to engage in politics.
Thirty-five percent of social media users use the outlets as a way to encourage their friends to vote, and 34 percent post their own political thoughts and comments.
Pew reported social media users younger than 50 are more likely use the tools for political purposes.
"At the height of the campaign season, it is clear that most social media users, especially those who care about politics, are using the tools to debate others, stay in touch with candidates, flag political news stories and analysis that are important to them, and press their friends into action," Lee Rainie, director of the Pew Internet Project, told the San Francisco Chronicle.
"We'll see the fruits of this neo-activism on Election Day," he said.
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