One conservative business expert is launching a Twitter campaign to fight back against the White House media blitz on the sequester.

Bill Frezza, a fellow at the Competitive Enterprise Institute, warned in a Forbes.com op-ed that the President Obama's sequester plans will backfire.

He said if the president tries to make Americans feel pain by cutting essential services, it will actually highlight all the non-essential government programs that could more easily be trimmed.

Frezza has created the hashtag #SequesterThis. He wants people to tweet any government waste or fraud they'd rather see slashed by the sequester.

He cites the first lady's multi-million dollar vacations as one example. But any government program is fair game for #SequesterThis.