Republican Party leaders have announced new plans on how they will begin courting minority voters.
The Republican National Committee formally endorsed immigration reform and a $10 million outreach effort to connect with minority groups, including gay voters.
The RNC report released Monday said focus groups perceive the party as being "narrow minded," "out of touch," and "stuffy old men."
The Party plans to send hundreds of paid workers into Hispanic, Black, and Asian communities by the end of summer.
The move is meant to rival the president's national political machine.