The gun lobby is ready for a long war, National Rifle Association leaders warned at the organization's annual convention in Houston this weekend.
The news comes as President Obama vows to continue his push for gun control despite the defeat of a gun control bill in the U.S. Senate last month.
"The Senate vote less than two weeks ago is significant," Wayne LaPierre, the executive vice president of the NRA, told convention attendees.
However, NRA leaders are taking it one step at a time -- not becoming overly optimistic.
"We must never confuse winning a battle with winning the war," NRA President David Keene said.
Gun control opponents also explained why Americans should own a firearm.
"Guns save lives; guns protect our mothers, our wives, our daughters, our children," Glenn Beck, a conservative radio host, emphasized.
The NRA focused its criticism at President Obama's push for new gun control laws.
"Obama is meeting and plotting with the who's who of the gun ban movement," Jim Porter, the NRA first vice president and president-elect, said.
NRA leaders also targeted New York Mayor Michael Bloomberg's more than $10 million investment to help prevent illegal guns from getting on the streets.
"We will never be scared of a billionaire," one NRA speaker told the convention.
For gun control supporters, a former White House aide David Axelrod recommended following the NRA's strategy:
"Organize as the NRA does... and make it a voting issue," he said.
The White House has been referencing the young victims the Sandy Hook Elementary shooting in Newtown, Conn., and their grieving parents in his bid for tougher gun control law.
That strategy, however, did not work in the fight for background checks in the Senate. Consequently, this weekend victims of gun violence confronted NRA members at their own convention to try to find common ground.
In the meantime, the White House will continue to push Congress on the matter. The Obama administration will also continue to look into what the president might be able to do on his own to bypass Congressional approval.