Inspiration For People on the Go

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A young New Media company says if you need some daily inspiration, all you have to do is download it and take it with you.

iAmplifyFaith.com has faith-based audio and video product downloads targeted to adults, teens and children. Faith is just one category in the iAmplify.com lineup of digital downloads. The company's catalog includes fitness, self-help, sports and leisure products.

Founded almost four years ago by brothers Jack and Murray Hidary, iAmplify's company slogan "Amplify Your Life" is upbeat. Users can purchase a download from an online account anywhere anytime from any computer. The downloaded program can also be imported to an iPod or any other portable device. The program can also be burned to a CD or a DVD.

In an e-mail to CBN News, Murray Hidary, iAmplify's CEO, explained his company's business philosophy. "iAmplify is committed to amplifying the lives of our customers and the brands of our partners," he said. "We connect experts and content providers with their audiences on the web and unlike other online publishing platforms, iAmplify has developed tools to find the audiences as well."

Spreading the Good News

The company is now seeking to partner with ministries and churches under its iAmplifyFaith.com division.  It is making its digital tools available to ministers and their congregations. Instead of using the time-consuming method of burning sermons to CD's and/or DVD's, according to the company, a church can use iAmplifyFaith.com's web service to deliver weekly sermons and other messages to its members and also to anyone anywhere around the world.

"For iAmplifyFaith and partners, the store player acts as an ambassador for the word of God online, said iAmplify's Senior Vice President Kipp Marcus. "The flash player is easily embedded on any Christian website, church website, or faith blog, providing free or paid downloads that will drive audiences to messages of hope and salvation. The store player can collect donations and tithes for churches and charity organizations, while revolutionizing the way the on-the-go Christian experiences their daily walk," he explained.

A member of a church using iAmplifyFaith.com could subscribe to the service, then their minister's sermon would be delivered to their computer or other portable device on a weekly basis. More importantly, sermons preached several years or even decades ago could also be used to inspire once again. iAmplifyFaith.com can maintain a sermon/message archive as well as other audio and video class material that could be accessed by users through a free or paid subscription.

Three Years in Development

But how is iAmplify.com's service different from all the rest? Marcus explained that after three years of development, his company has the technology to give the content owner complete control with tools that are extremely easy to use. "We provide a platform for the upload and sale of the content as well as the tools to find and grow your audience online, all for no fees upfront," he said. "We also share the information of the people who subscribe to our content partners so that they know who is purchasing the content as well."

Marcus said that some churches who have partnered with iAmplify.com use interns and volunteers to manage their content; it's that easy.

Also, the company does not charge religious organizations upfront for the use of their service.

"iAmplifyFaith strongly believes that sharing revenue, rather than charging an upfront fee like many other service provides, allows churches and pastors to enter into the digital age with little or no risk to the organization," Marcus continued. "We see it as an opportunity for them to fund new growth projects, missions and more with revenue created from their subscriptions and individual projects."

Only Positive Messages

The company says it is committed to bringing only positive messages. But when a user goes to the iAmplify.com Web site, one can't help but notice there is a Vegas category. CBN News asked Marcus if he thought that type of content would be a turn-off for some in the Christian community.

"At iAmplify, we have different channels of content," Marcus answered. "The content teaches people how to play Sudoku, how to knit, how to speak different languages, play sports, how to stop smoking, lower their cholesterol and yes, how to play poker. Poker is a game of skill, like chess or baseball; iAmplify.com does not advocate gambling," he explained. "We are interested in the cross-marketing of our Faith channel to our poker students and have been pleasantly surprised by the initial results. It's a one-way marketing opportunity.  However, you will not see us market poker strategy to our faith-based audience."

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