The nation's largest greeting card company is now offering same-sex wedding cards.
Hallmark added the cards after California joined Massachusetts as the only U.S. states with legal gay marriage.
Hallmark says the move is a response to consumer demand, not any political pressure.
"It's our goal to be as relevant as possible to as many people as we can," Hallmark spokeswoman Sarah Gronberg Kolell said.
The language inside the cards is neutral, with no mention of wedding or marriage, making them also usable for a commitment ceremony, Hallmark says.
The same-sex marriage cards are being gradually released this summer and will be widely available by next year. No sales figures were available yet.
Hallmark's largest competitor, American Greetings Corp., has no plans to enter the market. They say its current offerings are general enough to speak to a lot of different relationships.
Three Way Design in Boston, which makes gay-themed cards for occasions from adoption to weddings, has hesitated adding more wedding cards to his mix until after the November election.
That's when California voters will decide on a constitutional amendment that would define marriage as between a man and a woman in the state.
Source: The Associated Press