Economy-weary consumers are facing inflation head-on right now -- and perhaps most keenly -- at the pumps.
Analysts predict record prices through spring and summer.
From diesel to regular -- gas prices are creeping up.
The unleaded average nationwide now stands at $3.15 a gallon.
A month ago -- it was just $2.98.
"It's ridiculous. It's ridiculous," said Todd Savitsky, who's not happy with current gas prices.
"I have two teens -- between field hockey and soccer -- it hurts, especially being a single mother of two," Deanna Grimm said.
But are prices enough change behavior? For some -- no.
"I don't worry about the price of gas," Melvin Coleman said. "The Lord's going to bless us and He's going to take care of all that."
But for many, it makes a difference.
"A lot of times instead of dropping off my child at practice, I wait," Grimm said. "When it's not necessary to go to the store for one item, I wait til I have to go for a lot of items."
"Business-wise I have to raise the prices because everything I do is based on petroleum products and personally we watch what we drive and where we go," Brian Crouch said.
As spring and summer approach, analysts say prices will continue to rise. Just how much? Some analysts believe it will peak near $3.40 a gallon. But others believe we'll get close to $4.
It's bad news for investors, businesses, politicians -- and consumers, who will no doubt be keeping a very close eye on when and where they buy.