An advertising campaign to bring homosexual tourists to the United States is drawing criticism.

The poster says 'South Carolina is So Gay' and was plastered across London during a recent gay pride week.

The slogan was developed by an international advertising firm hired by the state to promote tourism.

But state leaders were outraged when they heard about the ad and demanded all the posters be removed.

There are still similar ads for other U.S. cities including Atlanta, Boston, Las Vegas, New Orleans and Washington D.C.