It's one of the most controversial video games in entertainment history. And it just happens to be one of the most popular series of games.
This week, Rockstar Games released the latest version of its "Grand Theft Auto" series. Business analysts believe it could rake in $400 million in sales nationwide.
It has received rave reviews from critics who praise its storylines and lush graphics. But it's also drawn the ire of watchdog groups like the Parents Television Council.
Click the play button to watch an interview with Melissa Henson of the Parents Television Council.
PTC points out that the game is littered with sex scenes and wanton violence. They want retailers to take the
responsibility to keep the game away from children. The game carries an "M" rating for "mature."
"This brutally violent video game must be kept out of the hands of children, and we are calling on all major retailers to reconsider any decisions to sell this game," Tim Winter, president of PTC, said.
"Since the first version was released in 1997, the Grand Theft Auto series has lowered the bar for graphic and grotesque video game content," he said.
The PTC is warning retailers that they should not sell the game to children because it is illegal.
"If retailers go against parents' wishes and sell the game, they should not market the game to children in any way, nor should they display the game where minors can see it," Winter said.
"Legally, stores cannot sell children pornographic magazines or handguns - but they can legally sell video games to children that contain pornographic content or that teach children how to kill. This is wrong," he said.