Two inspriational ministries will take God's word to the court this week by encouraging coaches at the NCAA tournament to lead their teams spiritually.
The Christian groups "Faith Comes By Hearing" and "Nations of Coaches" hope to inspire about 700 coaches at the basketball tournament in Detroit by providing free Audio Drama New Testaments.
Troy Carl, national director of Faith Comes By Healing, said the trip was to "invest in the next generation of leaders on and off the field."
"Coaches are given a unique opportunity to mold young men and women at crucial times in their lives," he explained. "Often the impact of an athletic coach will be greater than any other adult."
In 2008 nearly two dozen NCAA footbal teams received the Audio New Testament through the "You've Got The Time" campaign. Many agree that the audio Bibles are perfect for today's athlete.
" between classes, while traveling, in their dorms and in the hotel rooms," said 10-year sports chaplain Roger Holiene. "By using Audio Bibles, we're meeting the athletes were they're at."
Nations of Coaches joined in the effort because impacting coaches is their organization's goal, according to Tommy Kyle executive director.
"Our legacy is not in the number of games or championships we win but how we impact our players for eternity. This is done by helping coaches master the greatest game plan ever written -- the Bible -- and to coach from a Biblical perspective," he said.
Pastor Brett Fuller, the board president of Nations of Coaches and Chaplain of the National Association of Basketball Coaches, said that listening to the Bible helped him understand God's word.
"The Gospel comes alive, and hearing the Word makes it seem as if the writer is penning a letter to you," Fuller said.
Fuller added that after listening to the audio Bible he feels more prepared to lead in today's world.
About 83 percent of 18 to 19-year-old college students own media players. The average college student listens to music up to two hours a day, according to a 2007 Educause Center for Applied Research survey.
*Originally aired April 3, 2009