GM Changes Strategies to Lure Back Consumers

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General Motors has unveiled its much-anticipated new electric car called the "Volt" which will arrive in showrooms in late 2010.

The American auto manufacturer is making significant changes in order to attract consumers who have given up on the straining auto giant.

GM's president and CEO Fritz Henderson said starting Tuesday, consumers can buy GM cars on the auction website eBay.

"For the first time they will be able to see a virtual showroom of California dealers of GM inventory," vice president of Ebay Motors Rob Chesney said. "They will be able to shop cross models, cross dealerships in the convenience of their own home."

Executives said the Volt will get 230 mpg and will cost around $40,000. That would make it the first American vehicle to achieve triple-digit fuel economy if that figure is confirmed by federal regulators.

However, the Environmental Protection Agency said they have yet to test the Volt and cannot confirm the fuel economy values claimed by GM.
Currently consumers can negotiate prices of new vehicles with California dealerships. The dealers will offer Chevys, Buicks, Pontiac and GMC vehicles.

If the program succeeds, it could be expanded nationally.

Source: Chicago Sun-Times

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