A pro-life ad depicting President Obama as an unborn child will not run during Sunday's Super Bowl game.
"Imagine Spot 1" has had more than 700,000 hits on YouTube since it premiered Jan. 20 on Black Entertainment Television. The 30-second commercial was created by Fidelis, a Chicago-based Catholic group, and also released on its subsidiary Web site, CatholicVote.org.
Watch the entire ad here.
Brian Burch, the group's president, said the popular anti-abortion spot was turned down because NBC decided not to air any political ads.
"We put out the call to our members and large pro-life benefactors who told us they would put up significant dollars to make this happen," Burch said. "I was told the ad was approved and then there were a number of attorneys working on it. Then I was told they didn't want to run political or advocacy ads."
The ad opens with an ultrasound of a fetus set to violin music and a black background.
Its caption reads, "The child's future is a broken home." It then changes to, "He will be abandoned by his father. His single mother will struggle to raise him."
As the music crescendos, a baby can be clearly seen on the ultrasound.
"Despite the hardships he will endure, this child will become..." the caption continues. A photo of Obama and his family gradually appear with the caption, "The first African-American president."
A final photo Obama ends the ad with the caption, "Life. Imagine the Potential."
FOX also declined to run political ads during last year's Super Bowl, though the decision was targeted more at political candidates. The 2008 Super Bowl game was held two days before the Super Tuesday primaries.
Sources: Washington Times, Chicago Tribune, Washington Post