It was a bittersweet moment for those in attendance and for millions around the globe who watched pop icon Michael Jackson's memorial service, Tuesday.
There were smiles when celebrities Smokey Robinson, Barry Gordy and Magic Johnson shared their memories of the singer. Tears when Jackson's brother, Jermaine, sang his favorite song "Smile."
And not a dry eye in the house when Jackson's daughter, Paris, took the microphone to declare she had the "best father you could imagine" and that she loved him so much.
Hundreds of millions of people worldwide watched the service on TV, streamed live from the Los Angeles Staples Center. Thousands more poured into the Los Angeles area to get as close as they could to the ceremony.
Dan Gainor of the Business and Media Institute gave his insight on the media coverage of Jackson's death. Click play for his comments.
Also, watch more analysis here on the religious aspect of Jackson's memorial service.
For the fans who received tickets through a lottery to attend the memorial service, there was a giddiness, as if they were off to a rock concert. More than 1.5 million people applied online for tickets for the send-off, but fewer than 20,000 tickets were given out.
"Today's not about talking the negative things in his life," one fan said. "It's about talking about the beauty of his music and how strong he was and how he brought all of these different ages together."
Thousands packed the streets around the Staples Center in an unrehearsed tribute by the masses that would be unlikely for anyone else but the one known as the King of Pop. Dozens of street vendors were also selling buttons, posters, T-shirts, bouquets and glittery gloves.
Jackson's gold casket was brought up front and remained center stage throughout the service. The Andrae Crouch Choir -- which can be heard in the background of Jackson's famous song "Man in the Mirror"-- set a spiritual tone for the service.
"Soon and very soon, we're going to see the King," the choir sang. "Hallelujah! Hallelujah! We're going to see the King."
The entire Jackson family lined the front row -- the singer's brothers all wearing one white glove in his memory.
Some of the biggest stars also sang Jackson's greatest hits. Singer Mariah Carey started the service with "I'll be There." Stevie Wonder, Lionel Richie, Usher and Jennifer Hudson also performed, along with Michael Jackson's brother, Jermaine who sang 'Smile.'
Others spoke of Jackson in the most glowing of terms.
"Michael was the biggest star on earth," said actress and singer Queen Latifah, who recalled how she followed Jackson as a child on TV.
Fellow child-star and long-time friend Brooke Shields tearfully shared her memories of Jackson.
"We had a bond and maybe it was because we both understood what it was like to be in the spotlight from a very early age," she said. "Both of us needed to be adults very early. But when we were together, we were two little kids having fun."
Kobe Bryant, Martin Luther King III, and Rev. Al Sharpton also made tributes on stage.
Early Tuesday morning, Jackson's family held a private ceremony at Forest Lawn cemetary in Hollywood Hills. The Los Angeles location is a place long associated with celebrities.
It's still unclear where he will be buried.
Jackson died June 25 after suffering cardiac arrest. He was 50.