Holidays, memorials and parades are a few of the ways Americans honor and remember the commitment and sacrifice of our military.
Now there's a new flag designed by a proud father to recognize those who have paid the ultimate price.
Millions of service men and women have laid down their lives for our freedom. And one man is on a mission to see that their sacrifice is never forgotten.
"Everywhere I would see the P.O.W. flag and I thought, 'Wow, what an awesome tribute to that group of individuals,'" said George Lutz, founder of Honor and Remember.
"They were given a flag to remember that they were missing, that they were captured, and I thought what an honor and then I thought the fallen need a flag."
George Lutz's son, Tony was killed in Iraq in 2005. The loss inspired George to design the "Honor and Remember flag" -- which he hopes will one day fly in all 50 states as a tribute to American heroes.
Lou and Mona Gunn lost their son, Cherone, in the USS Cole bombing in October of 2000. They believe the Honor and Remember flag will help bring closure.
"When you give honor to American heroes or our troops, that's an honor in itself and to have something distinguish them," Lou Gunn said. "This honor is so overwhelming and is so joyful."
"With time, people forget, but it's something that the parents and the relatives don't ever forget and to have that flag as a symbol of always remembering those who gave all, it's very meaningful and it's a blessing," Mona Gunn said.
Congressman Randy Forbes of Virginia has taken up the cause -- introducing a bill to make the Honor and Remember flag an official national symbol.
"There's no one flag you look at it and say that flag is just designated for those men and women who've given their lives defending the great freedoms we have in this country and many veterans across the country began to realize this is important that we do, from that we took this bill and began working on it," Forbes said.
Goldstar mom Marge Hickey lost her son in Vietnam. She is hopeful the flag will bring healing to so many families as it did hers.
"And it's just always like it was today, you never forget," Hickey said. "It makes you feel proud to know that you are, that he is remembered and not forgotten, because so many don't know what the flag is for."
"To realize this nation is willing to step up and say in avery tangible way, we really care and not only that we care but we're going to continue to remember and salute the loss that you had, means a lot to these parents," Forbes said.
Lutz said, "They were individuals each one, one name, one life, one folded flag at a time and they deserve remembrance."