Just Born Industries, a candy company, hosted its annual convention in a very unconventional place.
The maker of Mike-and-Ikes, Peeps and Hot Tamales candies sent its entire sales team to the freezing, snow-covered city of Fargo, N.D. However, Fargo wasn't their first choice for an annual getaway.
The company set their corporate sales goals and if they reached them, the team was off to Hawaii. If they didn't reach their goals, the plane would be re-directed a little farther north.
"It's cold but we love it," said Just Born Candies' Josh Halpern. "People have been great to us so far. We were at the VFW for a spagetti dinner. We watched the movie 'Fargo' last night."
"Everyone's been really friendly. The downtown has been fantastic," said Jim Costas.
"I'm from Phoenix, Ariz., and we have a lot of misconceptions about Fargo other than the cold. The cold is true," employee Dave Bayha said.
The company also added to the humor by providing each employee with their very own arctic rabbit fur hat.