City buses in Fort Worth, Texas will no longer be permitted to carry religious or atheist advertisements.
The Fort Worth Transportation Authority called the banner ads a distraction from its core business.
"I don't like the ads. I think they create divisiveness," transit board member Gary Havener said before the nine-member panel unanimously approved the new policy on Wednesday night.
The move came several weeks after atheist ads declaring "Millions of Americans are Good Without God" were posted on four city buses.
The atheist campaign prompted some Christian ministers to call for a boycott of public transportation among members of their respective congregations.
One Christian group decided to engage in a more direct form of protest and hired a billboard truck to tail the controversial buses with messages that read: "I Still Love You -- God" and "2.1 Billion People are Good with God."
The atheist banner ads will be left on the buses until the advertising contract ends later this month. The new advertisement ban is scheduled take effect on Jan. 1.