An ad for a gay dating Web site will not air during the Super Bowl.

CBS rejected the request for the Mancrunch.com ad, stating it was "not within the network's broadcast standards for Super Bowl Sunday."

"After reviewing the ad, which is entirely commercial in nature, our standards and practices department decided not to accept this particular spot," CBS spokeswoman Shannon Jacobs said. "We are always open to working with a client on alternative submissions."

The commercial showed two men kissing while watching a football game.

After growing opposition to a pro-life ad featuring college football star Tim Tebow, CBS opened the door for other advocacy ads.

However, the network said it will only air ads that are "responsibly produced."