Tebow Super Bowl TV Spot Takes Subtle Approach

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The pro-life television commercial featuring Heisman Trophy winner Tim Tebow and his mother Pam, which aired during the Super Bowl on Sunday, has some people wondering what all the fuss was about.

"I call him my miracle baby," Pam said in the televised spot. "He almost didn't make it into this world. I can remember so many times when I almost lost him."

Click play for reaction to the ad with Norm Mintle, a former TV producer and current dean of Regent University's School of Communication and the Arts. Watch the commercial here.

The 30-second commercial sponsored by Focus on the Family never mentions abortion.

"I think they took a very interesting strategy. It's clearly an effort to steer away from controversy," said said Tim Calkins, a marketing professor at Kellogg School of Management at Northwestern University. "I suspect the people they were going after understood the message, but for most people, I don't think the ad really did a lot for them."

The commercial ended with a message encouraging viewers to visit the Focus web site so viewers can learn the rest of the story. There, Pam and her husband share how they rejected a doctor's advice to abort Tim, despite serious risk to her health.

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