The response to the disaster in Haiti shows despite the rough economy, people are still capable of giving.
Now, the Stafford Foundation-- a Washington, D.C., faith-based group-- is trying to get Americans to do more not just overseas, but in their own backyards. And comedian Bill Cosby is joining the campaign.
As the consummate funny man and TV's favorite father, Cosby is no stranger to stealing the show.
But in real life, he also knows something about sharing the stage and shining the spotlight on the things, he says, that really matter.
Like making a positive impact on people's lives.
Cosby lent his star power to the Stafford Foundation's "Doing Good" campaign recording a public service announcement. Click here to watch.
"Give just a dollar. Volunteer an hour and you can make another person's life wonderful," he urged.
He's headlining the kickoff with a serious message, but in classic Cosby comedic stye. The goal is to spark and support volunteering efforts across the country.
"Regardless of your station or your status in life, we want to inspire people regardless of how imperfect your life is, that you can still do a little good," said Earl Stafford of the Stafford Foundation. "We have not only a responsibility not only as christians but as people we have not only a responsibility but an obligation to help those in need."
The Stafford family made headlines last year when they hosted a multi-million dollar inaugural ball for the homeless. It caught Cosby's attention.
"I mean that was humongous," he said. "That's bigger than anything I've ever known about period. And I just said, 'Hey man, can I do something,' and he said 'yes.'
The two are now working together to promote doing good.
"He's doing good," Stafford said. "He's epitomizing what we are trying to express."
Cosby makes it clear this campaign isn't really a one man show, but one person can make a difference in the lives of others by doing good.