A pro-life Super Bowl ad featuring the personal story of former Florida Gators quarterback Tim Tebow has some women's groups calling foul.
Tebow-- who's been very open about his faith both on and off the field-- is set to appear alongside his mother in a television commercial about her decision not to have an abortion.
Now, groups including the National Organization for Women and the Feminist Majority are calling on CBS to pull the commercial from the broadcast for its anti-abortion message.
"An ad that uses sports to divide rather than to unite has no place in the biggest national sports event of the year - an event designed to bring Americans together," said Jehmu Greene, president of the New York-based Women's Media Center.
Tebow's commercial is sponsored by the Christian group Focus on the Family.
Click play for an update with CBN News Reporter Jennifer Wishon. Also, click here for an interview with Marjorie Dannenfelser of the Susan B. Anthony List, which has formed a Web site in support of Tim Tebow and his ad.
The mother-son team will share a personal story using the theme "Celebrate Family, Celebrate Life." Tebow's mother had become ill during a missions trip while she was pregnant when doctors told her to have an abortion.
Jim Daly, president and CEO of Focus on the Family, said the chance to partner with the Tebows and lift up a meaningful message about family and life comes at the right moment in the culture, because "families need to be inspired."
"Tim and Pam share our respect for life and our passion for helping families thrive," Daly said. "They live what we see every day – that the desire for family closeness is written on the hearts of every generation. Focus on the Family is about nurturing that desire and strengthening families by empowering them with the tools they need to live lives rooted in morals and values."