Imagine eating lunch at a restaurant when suddenly, everyone around you stands up to say the Pledge of Allegiance. At one eatery in south Florida, it has become a daily ritual.

ER Bradley's, located in West Palm Beach, serves up all kinds of food with a big side of patriotism - free of charge.

Every day at 11:30 a.m., the entire staff takes a break from the lunchtime rush long enough to stop and say the Pledge of Allegiance to the U.S. flag.

"Well, we have a few Marines in our restaurant family, and the owner felt it was our patriotic duty," Jackie Phillips, the diner's manager, explained.

Although diners are not required to join in, they usually do.

"It's very, very nice - especially when you are able to come and people are trying to start a tradition and carry on. It's very nice," customer Eric Suber said.

The idea behind reciting the pledge is to remind all Americans to be grateful for their freedom - and especially thankful to the nation's military for keeping its citizens free.

"Well, I have a close knit place in my heart for people who serve in the military," customer Missy Suber explained. "My daughter went in when she was 18 and served in the Army. When she got out it's, we're just, we're very, very patriotic. I mean it makes a difference."

"I'm not opposed to it," diner patron Clark Brown said. "I think it's fine."

The restaurant's owners hope the move will restore honor to saying the Pledge of Allegiance.

"I like it, because it's what the flag stands for," veteran Melinda Ua said. "It's really kind of surprising to me that they would do this at a type of establishment like this, but I think it's really cool."