Kraft Foods, Inc. is reducing the amount of salt they put in their North American food products.
They are cutting the sodium level by 10 percent over the next two years, A total of around 10 million pounds of salt.
"We are reducing sodium because it's good for consumers and, if done properly, it's good for business," Rhonda Jordan, president of health & wellness at Kraft Foods, said in a statement. "A growing number of consumers are concerned about their sodium intake, and we want to help them translate their intentions into actions."
Kraft is the largest food manufacturer in the U.S. They are hoping the move will appeal to health-conscious consumers.
Various medical and research organizations have published recommendations concluding that too much salt can cause high blood pressure which leads to heart and kidney disease.
The Food and Drug Administration recommends a daily limit of 2,300 milligrams, or about a teaspoon of sodium a day for a healthy adult.
Kraft offers more than 100 products with no sodium or what it calls low or reduced levels. However, a single-serving Easy Mac Cup, as an example, has 700 milligrams of sodium, which is about 30 percent of what is recommended for the average daily intake.