The state of Texas has launched a program to prevent human trafficking at the next Super Bowl.
Texas Attorney General Greg Abbott said the sports event is a magnet for such illegal activities.
"There is an organized effort to bring in children and women for the purpose of human trafficking and for the purpose of the sale of sex," he said at a recent meeting of the state's Human Trafficking Prevention Task Force.
Abbot said he believes the 2011 Super Bowl in Dallas-Fort Worth could give traffickers many opportunities to capture victims or make money off the sex trade.
"The Super Bowl can have a tremendously positive economic impact on north Texas," he added. "We just want to ensure human traffickers don't share in the profits."
The U.S. Department of Health and Human Services estimated the Lone Star State may account for 25 percent of all human trafficking victims.