American children spend more than seven hours a day immersed in modern entertainment media. Unfortunately, that's triple or even quadruple the time that they spend with their own parents.
Nowadays, children are subjected to television programming that's more explicit than ever, but it's also becoming their main educator in dangerous ways. It's a toxic environment for impressionable kids.
And as sad as this statistic may be, the media is now the leading sex educator in America today, according to the American Academy of Pediatrics in a new policy report. The report attacks the media for having sexual content in 70 percent of the television shows teenagers watch -- but having less than 10 percent of the programming coming close to being responsible.
CBN News spoke with Megan Basham about the fall TV lineup, what can be expected and how parents can protect their children. Basham is an author and media critic for 'World Magazine.' Click play for her comments, following Paul Strand's updated report.
"And it's increasingly difficult for even the most vigilant parents to effectively protect their children against it," Dan Isett, director of government and corporate affairs for the Parents Television Council told CBN News.
"Unfortunately the sexual content that you will see carries with it no consequences whatsoever, whether it be a sexually-transmitted disease or unintended pregnancy or what have you," he added.
In an era when one in four teens has a sexually-transmitted disease, it could make a huge difference if the media decided to act more responsibly.
"There are real world consequences that go along with sexual activity, particularly among teenagers. And if you were simply to get your information from our entertainment media, you would think that not only does everybody does that all the time, but there's nothing wrong with it and there are no real consequences for it," Isett explained.
He pointed to one new CBS show as an example of TV coarsening the culture. A show whose title CBN News won't fully repeat -- "Bleep, My Dad Says."
The Parents Television Council pleaded with advertisers to stay away from sponsoring the program.
"Corporations spend literally billions of dollars building up their brand and their image, and it would be a shame to throw it away by associating that brand and image with excrement," Isett said.
There's also song released by the entertainer Cee Lo that also cannot be repeated in print.
"And (it) contains the f-bomb every 14 seconds over the course of a three-and-a-half minute song," Isett explained.
Isett said such examples reveal that the entertainment media is definitely on a down hill slide.
"(They are) committed to the idea of racing to the bottom of the barrel in every single category possible," he said. "Whether it be profane language in this case or sexual content or violent content or what have you, there's much more of that material that exists in the entertainment marketplace than ever before."
And so much of it, Isett pointed out is aimed right at your kids.