A recent study by the Culture and Media Institute found a discrepancy between the way major networks cover Easter versus Earth Day, the environmentalist holiday.
The group examined news reports made during 2010's Holy Week (Mar. 28 through Apr. 4) and Apr. 15 through Earth Day to contrast the two weeks of media coverage.
Researchers found that nearly two-thirds of all Easter stories were negative.
About 91 percent of the stories linked Easter with the pedophilia scandals involving Catholic priests.
On the other hand, all of the network coverage on Earth Day was positive, encouraging Americans to "go green" and continue eco-friendly habits.
"The networks chose to worship something else -- Mother Earth," Culture and Media Institute researchers said.
"In contrast to Easter, the 40-year-old eco-holiday Earth Day that focuses on the 'plastic lying around the earth' and 'going green,' managed to get nothing but positive attention from the broadcast media," they added.
*Original broadcast April 22, 2011.