The new reality television show "Virgin Diaries" sets out to highlight the lives of couples waiting until marriage to have sex.
The program premiered Sunday at 9 p.m. ET on TLC -- the home network of shows like "Sister Wives" and "19 Kids and Counting."
Despite the message of waiting, some fear the show will poke fun at abstinence and only encourage pre-marital sex.
TLC suggests "Virgin Diaries" will reveal the challenges and truths of abstaining.
A promo for the show highlights one couple who puts off all physical intimacy until their wedding day.
The video shows their awkward wedding day kiss -- which has become a mockery on YouTube.
"Why are we supposed to make fun of people who are trying to live a wholesome life?" asked Dan Gainor of the Media Research Center.
Gainor fears the show will encourage teens to have pre-martial sex.
"They treat virginity ... living a wholesome, Christian lifestyle like it's a bad thing," he explained.
"Instead of picking people who are very mainstream about their beliefs and very open about it and seeming normal, they are going to pick people ... and they try to make them look as overt as possible," Gainor added.
The network assures the program will actually celebrate virginity.
And TLC isn't the only media outlet diving into the issue of abstinence.
The hit Fox show "Glee" recently aired an entire episode showcasing two high school couples losing their virginity -- one them homosexual.
"It's part of an ongoing trend to undermind the cultural values of this county," Gainor said. "They hate morality."
"Virgin Diaries" is a 60 minute one-time special, but the network says if it's successful, other episodes will likely follow.