The Texas Attorney General says the Super Bowl is one of the biggest human trafficking events in the U.S.

Attorney General Greg Abbott said the numbers show that sex trafficking is already big business in Texas. He says it's likely that traffickers will try to take advantage of the thousands of men coming to the Super Bowl, and pimps will be ready to sell children for sex.

Cities that host the big game often attract a bustling sex trade.

Christianity Today reported that several Christian anti-trafficking ministries are working in Dallas this month on public awareness campaigns.

"Most people don't know that our children are being brutalized this way, and we have to stop it," said Deena Graves, founder of Traffick911, a Texas organization that launched the "I'm Not Buying It" campaign for Super Bowl XLV. "We need to get mad. We need to get angry about what's happening to our kids right here."

Lamont Heibert is founder of "Love 146," faith-based anti-sex trafficking campaign. He talked more about what his group is doing to raise awareness of human trafficking at this year's Super Bowl on the CBN News Channel's Morning News, Feb. 4.