Ratings for a new show on MTV being criticized for its racy material have dropped by more than 50 percent after only one week on air.
After the Jan. 17 debut of "Skins," the Parents Television Council immediately came out in protest of the show, calling it borderline pornography and "the most dangerous TV show" for young viewers. Six advertisers also pulled their support of the show.
Now, viewers are turning away, with ratings dropping from 3.3 million viewers to 1.6 million viewers for its second episode, Monday night.
Despite the criticism and falling numbers, MTV plans to keep the show running.
"MTV stands by the U.S. adaptation of 'Skins' and the vision of its creator Bryan Elsley," the company said in a statement. "Skins has earned the loyalty of fans across the globe for its thoughtful and honest portrayal of teen life today. An internationally acclaimed scripted drama, the show has been honored with a long list of prestigious awards."
The PTC has called for an investigation into "Skins" for violating federal child pornography laws. In addition to nudity, the group also counted 42 references to drugs and alcohol in the first episode.
"Skins" was well received when it was first introduced in the United Kingdom in 2007.