An NBC affiliate in Utah is refusing to air the network's new drama series, "The Playboy Club."

The Salt Lake City based station KSL-TV said their audience would find the show "objectionable."

"The Playboy Club" is set in the early 1960s and follows the lives of the women who worked in the first Playboy club.

KSL's parent company is owned by the Mormon Church, and Salt Lake City's population is about 35-40 percent Mormon.

The president of the TV station said KSL's vision is "inconsistent with the Playboy brand" and the new series goes against what KSL stands for.